Mullin, Bernard J.

Browse by Author : Mullin, Bernard J. (1-2 of 2)
Sport Marketing
Author(s) : Sutton, William A. , Hardy, Stephen , Mullin, Bernard J.

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This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and... More about this book >>
Sport Marketing
Author(s) : Hardy, Stephen , Sutton, William , Mullin, Bernard J.

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Aimed at students and lecturers in sport marketing, and professionals. This work reflects changes in this evolving industry. It includes material and case... More about this book >>


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